Companies providing consumer products or components all have a significant responsibility to supply a safe, working and quality product into the marketplace.
Product Recalls are often in the headlines, particularly in the automotive components and consumer products arena, and have the real potential not only to ruin a brand’s reputation, but to significantly impact the balance sheet as well.
Most customers understand mistakes can occur even in the most conscientious and professionally managed organisations.
Research repeatedly shows the companies which command the deepest customer loyalty are those that, in such circumstances, are able to respond quickly, with empathy, honesty and responsibly.
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